The shift to renewables can't wait until 2035

Institutions and municipalities frequently tout the aggressiveness of their efforts in the media. While a 2035 (or later) renewables goal may be a good PR strategy, it’s not an effective plan. By setting a distant goal, cities and universities can demonstrate investments in sustainable operations while avoiding tangible steps toward timely renewables adoption.

Although a delayed approach may have worked in the past, it’s no longer good enough — especially given the host of options now available to cities, universities and smaller organizations.