The work was done by the market research firm Maslansky & Partners, which analyzed existing utility messaging, interviewed utility execs and environmentalists, ran a national opinion survey, and did a couple of three-hour sit-downs with “media informed customers” in Minneapolis and Phoenix.
The results are striking. They do a great job of laying out the public opinion landscape on renewables, showing where different groups have advantages and disadvantages.
The takeaway: Renewables are a public opinion juggernaut. Being against them is no longer an option. The industry’s best and only hope is to slow down the stampede a bit (and that’s what they plan to try).